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--- website_and_communications [2025/01/23 15:56] – [11.3 Facebook] admin
+++ website_and_communications [2025/03/19 02:20] (current) – Revise policy per proposal approved 25-Sept-2024 admin
@@ Line 5: / Line 5: @@
-The GSF will maintain a website as a communication vehicle to all member associations, the media and the public at large. (www.globalspeakersfederation.net)
+The GSF will maintain a website as a communication vehicle to all member associations, the media and the public at large. ([[https://globalspeakersfederation.net|globalspeakersfederation.net]])
-===== 11.2 LinkedIn =====
+===== 11.2 Social Media =====
-GSF LinkedIn Group – Speaker Community of the Global Speakers Federation
+The GSF operates under the brand “Voice of GSF” across all its active social media platforms.
+Official GSF social media accounts are maintained on the following platforms:
+  * Facebook
+  * LinkedIn
+  * Instagram
+  * YouTube
-Approval Process:
+All other social media accounts have been closed or parked to direct traffic to the active platforms and ensure a centralized, consistent, and more impactful social media presence for the GSF.
-  - A GSF volunteer who is a member of the group is made manager of the group.
+A central email address (voiceofgsf@globalspeakers.net) is used for all online activities related to GSF social media.
-  - The manager logs into their own LinkedIn account to take care of the approvals. Potential members do not need to be members of any GSF speakers association to be approved as a member of this group.
-  - The manager checks in regularly to ensure all posts are within the group guidelines, which state that the group is a place to share resources and best practices, ask questions and create discussions related to global speaking.
-  - The manager will remove any posts that are self-promotional or spam.
-===== 11.3 Facebook =====
+The GSF maintains a consistent messaging strategy across all platforms, focusing on serving member associations, sharing industry insights, and building a global community.
+The GSF staff and a designated GSF volunteer are responsible for managing all social media accounts, adhering to GSF communication standards and guidelines and ensuring unified administration and communication.
-GSF Facebook Group – GSF Speaker Community
+Social media posts are pre-scheduled and managed via a central social media management tool to ensure consistency and efficiency in content delivery.
-Approval Process:
+All regular posts are subject to approval by GSF staff to maintain consistency and quality.
+Ad hoc posts outside the regular content schedule require approval from the GSF President or GSF staff before publication.
-  - A GSF volunteer who is a member of the group is made admin of the group.
+The GSF uses social media analytics to monitor engagement and continuously improve the effectiveness of its social media activities.
-  - The admin logs into their own Facebook account to take care of the approvals. This is a closed group. Members need to be members of any GSF speakers association to be approved as a member of this group.
-  - The admin will send a direct message in response to membership requests asking if they are a member of a GSF association. If the person responds saying they are, and with proof, then the admin will approve them.
-  - All new posts need to be approved by the admin, who will check into the group regularly to moderate any posts put up by group members. Posts that are within the group guidelines will be approved. Others that do not meet the guidelines will be removed. Guidelines state that the group is a place to share resources and best practices, ask questions and create discussions related to global speaking.
-  - The admin will remove any posts that are self-promotional or spam.
-  - Here is the direct message that is typically sent:
-''Hi (name)
+===== 11.3 Email Newsletter =====
-Thank you for your request to join the Facebook group GSF Speaker Community. This group is restricted to people who are members of a Global Speakers Federation speakers association. You can see a full list of our associations under the group description. As admin of this group, I would be happy to approve you as a member once you confirm. Please let me know. Many thanks''
-Typically, the request is left up for 10 days so they have enough time to respond but if they don't, they are declined from joining the group.
+The GSF utilizes an email newsletter as another method of communication with subscribers. This approach ensures direct, timely, and targeted information sharing.
+All official GSF email communication is sent from the central email address: voiceofgsf@globalspeakers.net via an email marketing platform.
+The GSF staff and a designated GSF volunteer are responsible for managing all email communication.
+Email newsletter content is aligned with GSF's overall communication strategy, ensuring consistency across all platforms.
+The frequency of email communications is regular, yet flexible and responsive, adapting to the federation’s needs, calendar of events, and relevant industry developments.
+Ad hoc emails outside the regular communication schedule require approval from the GSF President before
+distribution.
+The GSF subscriber database comprises association leaders, who are regularly encouraged to sign up for the
+newsletter, as well as any individuals interested in GSF activities who can subscribe via the GSF website.
+The GSF maintains the email database in compliance with relevant data protection regulations. All email
+communications adhere to anti-spam laws and provide clear options for recipients to manage their subscription preferences or unsubscribe.
+The GSF uses email analytics to monitor engagement and continuously improve the effectiveness of its email
+communications.