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--- addendum_a2 [2025/01/22 19:52] – admin
+++ addendum_a2 [2025/01/23 15:58] (current) – [Learning lessons from GSS2018] admin
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 ==== Global Speakers Network Session ====
-•	Provide GSN members with a nominal discount or 1 free pick to a pre-convention workshop if providing GSN members more value is a true requirement.
+  * Provide GSN members with a nominal discount or 1 free pick to a pre-convention workshop if providing GSN members more value is a true requirement.
-•	Assuming that the GSS is the GSN session, then consider including a one-year membership in the GSS fee. That is, attending a GSS (full registration) also gives you 1-year membership in the GSN. While it may not generate income because the membership was given away, it will in subsequent renewal years. Existing GSN members would get a nominal discount or 1 free pick to a pre-convention workshop.
+  * Assuming that the GSS is the GSN session, then consider including a one-year membership in the GSS fee. That is, attending a GSS (full registration) also gives you 1-year membership in the GSN. While it may not generate income because the membership was given away, it will in subsequent renewal years. Existing GSN members would get a nominal discount or 1 free pick to a pre-convention workshop.
 ==== Extensive Marketing ====
@@ Line 62: / Line 62: @@
 The core team was only 6 people including:
-•	Myself - Chair - Responsible for Program, Speaker Selection, Profit, Ticket Sales, Overall Strategy and Partner Strategy
+  * Myself - Chair - Responsible for Program, Speaker Selection, Profit, Ticket Sales, Overall Strategy and Partner Strategy
-•	Landi Jac - Co Chair - Consultant, Venue Negotiations, Program Advice, System & Procedure from an experience view
+  * Landi Jac - Co Chair - Consultant, Venue Negotiations, Program Advice, System & Procedure from an experience view
-•	Shari Bricks - Administration, Venue Management, Liaison, Stage Manager and Speaker Management
+  * Shari Bricks - Administration, Venue Management, Liaison, Stage Manager and Speaker Management
-•	Michael Smith - Websites, Technology and AV Management
+  * Michael Smith - Websites, Technology and AV Management
-•	Elias Kanaris - Local Ambassador, Partners, Ticket Sales
+  * Elias Kanaris - Local Ambassador, Partners, Ticket Sales
-•	Bill James - Partnerships
+  * Bill James - Partnerships
 This small team kept things tight. The incumbent NSANZ President during GSS2018 was inexperienced and unengaged, as were the majority of the NSANZ Board and Members until the last few weeks prior to the start of GSS2018. Having this tight team meant ‘no groupthink’. We could move and respond quickly and led to a better event overall, regardless of the input of a greater workload.
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 Featured were keynote length plenary sessions of 40 minutes stage time; one 3 hour workshop (which people rated the highest of all sessions); breakouts of 35 minutes; and TED-style talks of 18 minutes. We covered the areas of:
-•	Social - including connection, social media, sales and marketing;
+  * **Social** - including connection, social media, sales and marketing;
-•	Technology - including data, webinars, apps, LinkedIn etc; and
+  * **Technology** - including data, webinars, apps, LinkedIn etc; and
-•	Mechanics - including stage, building presentations, selling from stage, productisation and more.
+  * **Mechanics** - including stage, building presentations, selling from stage, productisation and more.
 We also added important current issues such as diversity, environment, legacy and social contribution. In 72 talks, we made sure there was something for everyone.
 The program was also choreographed to the minute, including every song choice:
-•	Day one was local NZ music;
+  * Day one was local NZ music;
-•	Day 2 was Rock standards;
+  * Day 2 was Rock standards;
-•	Day 3 was Icons; and
+  * Day 3 was Icons; and
-•	Day 4 was Dance Music.
+  * Day 4 was Dance Music.
 Every song was especially chosen as was every song for when a speaker came or left stage. In addition, a variety of videos showcasing NZ, messages around the theme and entertainment were included. This extended to the live entertainment that was organised, including the 13-year-old (signed by Lorde’s management), who closed the event singing ‘We are the World’ acapella.
@@ Line 97: / Line 97: @@
 **3. Partners**
-We did not have sponsors we had partners. The investments for our partners ranged from $24,000 to $2,000. I am pleased to report that we raised over $70,000 in partnership funds.
+We did not have sponsors we had **//partners//**. The investments for our partners ranged from $24,000 to $2,000. I am pleased to report that we raised over $70,000 in partnership funds.
 This was a very difficult area and we suffered from not having a partnership team. In fact, the responsibility fell to one person, Bill James, supported by Elias, Landi and myself. NSANZ really dropped the ball here, yet regardless of us hitting only 50% of our budget, we perceived that we gained more in real partnership dollars than other conferences. Given the size of GSS2018 (it was approximately six times smaller than NSA US in size), it could be argued that overall what was raised was indeed a huge success.
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 We decided early that traditional marketing such as Facebook and expecting the GSF Ambassadors and Presidents of Associations to support the event would leave us too exposed to others’ whims and fancies. We decided the only way to sell tickets was to get right on the front foot and go head to head with the market. What worked was:
-•	The online lunch party and webinar which sold about 60 tickets;
+  * The online lunch party and webinar which sold about 60 tickets;
-•	Visits and talks at various Associations around the world;
+  * Visits and talks at various Associations around the world;
-•	Walking table to table at NSA US in Orlando at lunch and personally inviting people;
+  * Walking table to table at NSA US in Orlando at lunch and personally inviting people;
-•	Making phone calls to key people and asking them to come and recommend it to their list;
+  * Making phone calls to key people and asking them to come and recommend it to their list;
-•	Pitching GSS2018 to NSANZ meetings at least 4 times. The result was an over 50% of attendees were from New Zealand, and >75% of NSANZ members purchased tickets;
+  * Pitching GSS2018 to NSANZ meetings at least 4 times. The result was an over 50% of attendees were from New Zealand, and >75% of NSANZ members purchased tickets;
-•	Other webinars and online workshops; and
+  * Other webinars and online workshops; and
-•	Asking those chosen to speak to personally invite people they know who should be there.
+  * Asking those chosen to speak to personally invite people they know who should be there.
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 Very little! However, there were areas where I would suggest we wasted valuable time and resources, such as:
-•	Expectations on Associations and Ambassadors to assist. Very few did anything at all.
+  * Expectations on Associations and Ambassadors to assist. Very few did anything at all.
-•	Allowing non-screened ‘talent’ to do 5-minute slots. This was a last-minute thing to add colour to the event and allow attendees to shine in some unique skills they have. They didn’t. We had two poor singers on stage and one very disrespectful comedian at the charity event.
+  * Allowing non-screened ‘talent’ to do 5-minute slots. This was a last-minute thing to add colour to the event and allow attendees to shine in some unique skills they have. They didn’t. We had two poor singers on stage and one very disrespectful comedian at the charity event.
-•	Having NON-professional Partnership Salespeople. Bill James did a wonderful job, but from the start I was out voted on paying up to 50% commission to professional outfit who would close sales on partnerships. I would suggest any future chair hires professionals and pays a percentage very early on to secure well-paying partners.
+  * Having NON-professional Partnership Salespeople. Bill James did a wonderful job, but from the start I was out voted on paying up to 50% commission to professional outfit who would close sales on partnerships. I would suggest any future chair hires professionals and pays a percentage very early on to secure well-paying partners.
-•	Not having an appointed accountant that could produce timely financial reports hindered our ability to provide accurate and up-to-date information on the profitability of this event.  It is recommended that this position be considered a priority for future GSS events.
+  * Not having an appointed accountant that could produce timely financial reports hindered our ability to provide accurate and up-to-date information on the profitability of this event.  It is recommended that this position be considered a priority for future GSS events.
 **Disappointments**
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 The following are stated as disappointments and warnings/considerations for other conferences going forward:
-•	There was limited assistance from the NSANZ President and Board (excepting Bill James and Elias Kanaris). Poor leadership led to us really carrying all the weight of the organising toward the latter stages when we required assistance to finalise volunteers, ticket sales and partnerships.
+  * There was limited assistance from the NSANZ President and Board (excepting Bill James and Elias Kanaris). Poor leadership led to us really carrying all the weight of the organising toward the latter stages when we required assistance to finalise volunteers, ticket sales and partnerships.
-•	There was limited assistance from other Associations, Presidents or Ambassadors. It appeared that most Ambassadors did not engage, regardless of promises to do so.
+  * There was limited assistance from other Associations, Presidents or Ambassadors. It appeared that most Ambassadors did not engage, regardless of promises to do so.
-•	Last minute cancellations of Speakers and other Speaker issues. Overall, I found the professionalism lacking in numerous Speakers who were involved in presenting. It was evident that overall the global community has a scarcity mentality, regardless of an air of it being a positive place to be involved. I see this as a major task for GSF to address and the reason why overall our standards for CSP are so low globally. It was also evident that very few Speakers can actually market and sell their services. This again is affecting the industry globally in terms of competing with savvy subject matter experts.
+  * Last minute cancellations of Speakers and other Speaker issues. Overall, I found the professionalism lacking in numerous Speakers who were involved in presenting. It was evident that overall the global community has a scarcity mentality, regardless of an air of it being a positive place to be involved. I see this as a major task for GSF to address and the reason why overall our standards for CSP are so low globally. It was also evident that very few Speakers can actually market and sell their services. This again is affecting the industry globally in terms of competing with savvy subject matter experts.
-•	There was one notable issue of service from within the venue and the service that they offered – the bar was not well manned causing some people a poor experience in this area.
+  * There was one notable issue of service from within the venue and the service that they offered – the bar was not well manned causing some people a poor experience in this area.
-•	The Charity Auction missed the mark and the comedian that we used set up the room poorly.
+  * The Charity Auction missed the mark and the comedian that we used set up the room poorly.
 **WOW Moments**
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 There were several wow moments in front of and behind the scenes:
-•	MC Ngahihi O Te Ra Bidois. Whilst he is no longer an NSANZ member he stepped up and was a brilliant Ambassador and highlight.
+  * MC Ngahihi O Te Ra Bidois. Whilst he is no longer an NSANZ member he stepped up and was a brilliant Ambassador and highlight.
-•	The Sky City hotel was a premier destination. Our negotiation saved close to $100k in fees and AV costs. We negotiated hard. The food was excellent, and the AV was some of the best in the world. We worked hard on stage design and mood and it worked well.
+  * The Sky City hotel was a premier destination. Our negotiation saved close to $100k in fees and AV costs. We negotiated hard. The food was excellent, and the AV was some of the best in the world. We worked hard on stage design and mood and it worked well.
-•	Suzy Lynch - local icon singing the National Anthem.
+  * Suzy Lynch - local icon singing the National Anthem.
-•	13-year-old singer closing with ‘We are the World’.
+  * 13-year-old singer closing with ‘We are the World’.
-•	Speeches by Fredrik Haren, Ennette Pauze, Ilja Grwkowski, Paul Huschilt were rated very highly.
+  * Speeches by Fredrik Haren, Ennette Pauze, Ilja Grwkowski, Paul Huschilt were rated very highly.
-•	Gala Dinner and singing by Karen Jacobsen.
+  * Gala Dinner and singing by Karen Jacobsen.
-•	Seeing the theme ‘From Leadership to Legacy’ lived out by many speakers.
+  * Seeing the theme ‘From Leadership to Legacy’ lived out by many speakers.
-•	Raising around $15,000 for our chosen charity ‘The Global Dialogue Foundation’.
+  * Raising around $15,000 for our chosen charity ‘The Global Dialogue Foundation’.
-•	The knock-on effect of hosting GSS2018 for NSANZ was that it attracted a further 15 Members to join the Association.
+  * The knock-on effect of hosting GSS2018 for NSANZ was that it attracted a further 15 Members to join the Association.
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 Prior to applying to host the GSS, NSANZ worked closely with local agencies to help prepare a proposal which we submitted to the GSF.  Here are a cross section of the agencies that we worked with:
-•	Tourism New Zealand
+  * Tourism New Zealand
-•	Auckland Convention Bureau
+  * Auckland Convention Bureau
-•	Auckland Tourism, Events and Economic Development (ATEED)
+  * Auckland Tourism, Events and Economic Development (ATEED)
-•	Event Dynamcis (a PCO)
+  * Event Dynamcis (a PCO)
 These organisations helped us to provide information on the location, travel and economic outlooks, as well as address the safety of the region. Our PCO was also able to help us to produce initial budgets (including indicative quotes from the venues that were most likely able to host GSS) which were used to estimate break-even points.
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 When looking at partnerships going forward, make sure that:
-)	You have more than one person heading the partnership program
+  - You have more than one person heading the partnership program
-)	You offer a ‘3D Partnership Program’. In our case, we approached partners and said, “Instead of you paying a speaker to speak at your next conference, here’s a list of speakers who are willing to divert their fee and allow you to pay that towards GSS2018.” This was a $5K investment that helped to balance the books.
+  - You offer a ‘3D Partnership Program’. In our case, we approached partners and said, “Instead of you paying a speaker to speak at your next conference, here’s a list of speakers who are willing to divert their fee and allow you to pay that towards GSS2018.” This was a $5K investment that helped to balance the books.
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